Within NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine. Nathan Myhrvold apollobrandcomparison share on social
Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest. And its marketing appeal is similar - people will pay for reassurance about the unknown. Nathan Myhrvold appealfortunetellingmarkete share on social
We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me. Nathan Myhrvold contentepicfree Change image and share on social
Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They're doing what I'm doing! Nathan Myhrvold applebuyfacebook Change image and share on social
There's a limit to how much you can deploy renewables, like wind or solar. People will talk about getting up to 30 percent of America's power from renewables, but you can't get to 100 percent because of their unreliability. Nathan Myhrvold americadeploylimit share on social
When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.' Nathan Myhrvold cookbookcuisineinsane Change image and share on social
With cult foods, there is an underlying assumption that the best cooking ideas came generations ago. Yet culinary innovation is nothing to be ashamed of. When a chef tells me he is cooking with his grandmother's recipe, I always wonder why. Did talent skip the past two generations? Nathan Myhrvold agoashamedassumption share on social
New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free? Nathan Myhrvold applybusinesscharacter share on social
Most estimates of the mortality risk posed by asteroid impacts put it at about the same risk as flying in a commercial airliner. However, you have to remember that this is like the entire human race riding the plane - it is one of the few risks that really could wipe us all out. Nathan Myhrvold airlinerasteroidcommercial share on social
Elections, for their part, are typically popularity contests rather than measures of candidates' relative competency or effectiveness. Imagine if scientific truth were determined according to which scientist was most popular. To be successful, scientists would have to be charismatic and attractive - and human knowledge would suffer terribly. Nathan Myhrvold attractivecandidatecharismatic share on social