The history of business has shown that companies usually only regulate themselves if they're forced to by legislation, or out of self-interest - often in the shape of a marketable message that will help sell more products. Maelle Gavet businesscompanyforce share on social
After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru. Maelle Gavet bcgcompletedirector Change image and share on social
The Russian customers don't feel very comfortable with online transactions. Maelle Gavet comfortablecustomerfeel Change image and share on social
My advice to anyone would be to focus on your current job and be the best at it. The rest will take care of itself. Maelle Gavet advicecarecurrent Change image and share on social
Russians are not a very friendly people. It's hard to get them to speak nicely to the customers. It's just not in their culture. Maelle Gavet culturecustomerfriendly Change image and share on social
Not only is self-regulation largely a fantasy, but repeated scandals across multiple industries have proved that companies are fundamentally incapable of self-regulating for the greater good. Maelle Gavet companyfantasyfundamentally Change image and share on social
Money, while clearly helpful in solving myriad problems, can often conceal a business's real flaws. It can also risk rigidifying a company's business model at the very moment it should be in 'customer discovery' mode or iterating around market opportunities. Maelle Gavet businesscompanyconceal share on social
From the consumer perspective, what happened in the U.S. 10 years ago and Europe five years ago is now happening in Russia. People are beginning to understand that e-commerce is easy and safe. Maelle Gavet agobegincommerce Change image and share on social
Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it. Maelle Gavet competitioncustomereducate Change image and share on social
It simply isn't acceptable for the likes of Google, Facebook, Amazon and others, which amass data by the terabyte, to say, 'Don't worry, your information's safe with us, as all sorts of rules protect you' - when all evidence suggests otherwise. Maelle Gavet acceptableamassamazon share on social
