My office in Milan is in an old factory. I have all my companies here, including Italia Independent and Independent Ideas. Lapo Elkann companyfactoryidea Change image and share on social
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but it's more than that. It's a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. Lapo Elkann beetlebritishcinquecento share on social
You can learn from everyone, the president or the cleaner. You need teachers in life, but they're not always school teachers or professors. You learn from ordinary people. You learn from travel, from just walking down the street. Lapo Elkann cleanlearnlife share on social
I love Italy and I say I am from Italy wherever I go. Lapo Elkann italylove Change image and share on social
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. Lapo Elkann biscuitcarsexy Change image and share on social
I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans or systems, who are talented and free, and able to do things without being corrupted by the system. Lapo Elkann churchillclancorrupt share on social
My company Independent Ideas worked with Gucci on a special edition Fiat 500. Lapo Elkann companyeditionfiat Change image and share on social
I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. Lapo Elkann manmiddlepercent Change image and share on social
If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit. Lapo Elkann badbiteeat Change image and share on social
I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. Lapo Elkann cuffdressembroider Change image and share on social
