Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues. Jesse James Garrett answerarchitectbook share on social
My job involves a lot of different skills now - I'm as much entrepreneur and management consultant as anything else these days - but IA is still my favorite part of the work I do. Jesse James Garrett consultantdayentrepreneur Change image and share on social
User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process. Jesse James Garrett aspectbehavecenter Change image and share on social
The main benefit of the book for the more experienced practitioners is as an evangelical tool. The book will give you some ways of expressing the value and importance of your work that you may not have had before. Jesse James Garrett benefitbookevangelical share on social
Also, if nothing else, writing this book has really changed the way I experience bookstores. I have a whole different appreciation for the amount of work packed into even the slimmest volume on the shelves. Jesse James Garrett amountappreciationbook share on social
There are some aspects of the diagram that I wish I had expressed a little more clearly. Jesse James Garrett aspectdiagramexpress Change image and share on social
Google is making a huge investment in developing the Ajax approach. Jesse James Garrett ajaxapproachdevelop Change image and share on social
If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own. Jesse James Garrett backconsultantday Change image and share on social
As much as we may want to withdraw into a world of pure problem solving, we have to acknowledge that the most successful architectures are the ones you can actually convince someone to implement. Jesse James Garrett acknowledgearchitectureconvince Change image and share on social
But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools. Jesse James Garrett addresscommunicationforget Change image and share on social
