If you open up the mind, the opportunity to address both profits and social conditions are limitless. It's a process of innovation. Jerry Greenfield addressconditioninnovation Change image and share on social
When you are led by values, it doesn't cost your business, it helps your business. Jerry Greenfield businesscosthelp Change image and share on social
So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world. Jerry Greenfield basebeliefben share on social
If your support the community, they will support you. Jerry Greenfield communitysupport Change image and share on social
Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert. Jerry Greenfield beneficialboltexpert share on social
I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take. Jerry Greenfield backcompanygive share on social
We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line. Jerry Greenfield bottomcommunitycontribute Change image and share on social