People have to be able to make money off their brains and their hearts. Or else we're all going to starve, and it's the machines that'll get good. Jaron Lanier braingoodheart Change image and share on social
Every time we give a musician the advice to give away the music and sell the T-shirt, we're saying, 'Don't make your living in this more elevated way. Instead, reverse this social progress, and choose a more physical way to make a living.' We're sending them to peasanthood, very much like the Maoists have. Jaron Lanier advicechooseelevate share on social
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain. Jaron Lanier activateadvertiserapproach share on social
Human beings either function as individuals or as members of a pack. There's a switch inside us, deep in our spirit, that you can turn one way or the other. It's almost always the case that our worst behaviour comes out when we're switched to the mob setting. The problem with a lot of software designs is that they switch us to that setting. Jaron Lanier badbehaviourbeing share on social
What does it mean to not be alone? I've approached that question through music, technology, writing and other means. Jaron Lanier approachhavemean Change image and share on social
Services like Google and Facebook only exist because of the social acceptance of a mass amount of distributed volunteer labor from tons and tons of people. Jaron Lanier acceptanceamountdistribute Change image and share on social
Writing and thinking is not economically sustainable. Jaron Lanier economicallysustainablethink Change image and share on social
Style used to be an interaction between the human soul and tools that were limiting. In the digital era, it will have to come from the soul alone. Jaron Lanier digitalerahuman Change image and share on social
Web 2.0 ideas have a chirpy, cheerful rhetoric to them, but I think they consistently express a profound pessimism about humans, human nature and the human future. Jaron Lanier cheerfulchirpyconsistently Change image and share on social
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game. Jaron Lanier advertiserbillboardbrain Change image and share on social