You'll get nowhere buying stocks just because they have a great story. James O'Shaughnessy buygreatstock Change image and share on social
If you're an investor who wants a little bit more from the capital-appreciation side of things, but still likes this concept of getting 'paid by the company,' then we would tell that investor to pursue shareholder yield. James O'Shaughnessy appreciationbitecapital share on social
Historically, we have always seen reversion to the mean. After stocks have had an unusually great 10 or 20 years, they typically turn in subpar results over the next 10 or 20, and after bad 10- to 20-year stretches, the next 10 to 20 tend to be above average. James O'Shaughnessy averagebadgreat share on social
If you're indexing to the S&P 500, you're buying the most expensive names in the market. James O'Shaughnessy buyexpensiveindex Change image and share on social