Don't divide the world into 'them' and 'us.' Avoid infatuation with or resentment of the press, the Congress, rivals, or opponents. Accept them as facts. They have their jobs and you have yours. Donald Rumsfeld acceptavoidcongress Change image and share on social
Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help. Donald Rumsfeld businessfamilyfine Change image and share on social
There are a lot of people who lie and get away with it, and that's just a fact. Donald Rumsfeld factlielot Change image and share on social
Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House. Donald Rumsfeld affordamateurback share on social
With the press there is no 'off the record.' Donald Rumsfeld pressrecord Change image and share on social
Prune - prune businesses, products, activities, people. Do it annually. Donald Rumsfeld activityannuallybusiness Change image and share on social
One of your tasks is to separate the 'personal' from the 'substantive.' The two can become confused, especially if someone rubs the President wrong. Donald Rumsfeld confusepersonalpresident Change image and share on social
First rule of politics: you can't win unless you're on the ballot. Second rule: If you run, you may lose. And, if you tie, you do not win. Donald Rumsfeld ballotlosepolitic Change image and share on social
When you raise issues with the President, try to come away with both that decision and also a precedent. Pose issues so as to evoke broader policy guidance. This can help to answer a range of similar issues likely to arise later. Donald Rumsfeld answerarisebroad share on social
Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos. Donald Rumsfeld egoentergood Change image and share on social
