Top 481 Design Quotes

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

Received wisdom is that if you spend time up front getting the design right, you avoid costs later. But the longer you spend getting the design right, the more your upfront costs are, and the longer it takes for the software to start earning.

Most of the things at the zoo don't look like us. We're one design that works. Our chimp pals sort of look like us, so that's a different take on the same basic design. But fish don't look like us, and giraffes don't. They look a little like us, but not too much. And insects certainly don't look like us, and they work just fine.

Wherever there is a design that is highly successful in a broad range of similar environments, it is apt to emerge again and again, independently - the phenomenon known in biology as convergent evolution. I call these designs 'good tricks.'

When we were in the design studio I always was pretending like I was in a closet asking my friend before I step out into the world what do I look like? And everybody wants that honest friend before they go and go to dinner or go to an event.