The discovery of the habit loop is important because it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. Charles Duhigg basicbraindecision share on social
Monica Besra, a Bengali woman from a remote Indian village, was reportedly suffering from a malignant ovarian tumor when she went, in 1998, to a hospice founded by Mother Teresa's Missionaries of Charity. Nuns at the mission reportedly placed a medallion with Teresa's image on Besra's abdomen, and the tumor disappeared. Charles Duhigg abdomenbengalibesra share on social
Merrill Lynch is this hugely prestigious brand. Charles Duhigg brandhugelylynch Change image and share on social
Lawsuits against reverse mortgage companies, including the nation's largest, Financial Freedom Senior Funding, contend that those firms helped pressure older Americans into bad investments. Charles Duhigg americanbadcompany Change image and share on social
I think there's a lot of people who right now are worried that people are going down frivolous paths, like inventing new social networks or new games, instead of inventing the cures for cancer or fundamental technologies that will change the world. Charles Duhigg cancerchangecure share on social
Candy bar companies, through commercials, have tied their products to low-energy cues, transforming what was once a dessert into a pick-me-up for cubicle dwellers. Charles Duhigg barcandycommercial Change image and share on social
Drinking water that does not meet a federal health guideline will not necessarily make someone ill. Many contaminants are hazardous only if consumed for years. And some researchers argue that even toxic chemicals, when consumed at extremely low doses over long periods, pose few risks. Charles Duhigg arguechemicalconsume share on social
For decades, activist shareholders were an entertaining, but largely ignored, Wall Street sideshow. Disgruntled investors would attend annual meetings to harangue executives, criticize strategies - and protest that their complaints were being ignored. Charles Duhigg activistannualattend share on social
A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns. Charles Duhigg amountchildgood Change image and share on social
Between calculated risk and reckless decision-making lies the dividing line between profit and loss. Charles Duhigg calculatedecisiondivide Change image and share on social