From early on... we really looked at the Internet as a whole new way to provide storytelling and entertainment. Benny Fine earlyentertainmentinternet Change image and share on social
We'll be reporting music news every week and have real bands coming and performing on 'MyMusic,' interacting with the fictional cast as though they were real. Benny Fine bandcastcome Change image and share on social
It's very rare for the Internet to have a successful narrative show like 'MyMusic.' It's really a case study for what is the future of the sitcom. Benny Fine casefutureinternet Change image and share on social
The whole upbringing was interesting because we grew up Orthodox Jews all the way until we were teenagers. Benny Fine growinterestjew Change image and share on social
A mockumentary is supposed to be real, and we were frustrated with mockumentaries on TV, which are so rampant because of the success of 'The Office.' It's not real. You watch and ask why is there even a crew there. They never set it up in the narrative. You have a documentary crew following families for reasons we don't understand. Benny Fine crowdocumentaryfamily share on social
As a creator, I want my content to be where people can watch it. Benny Fine contentcreatorpeople Change image and share on social
Windows 95 had its 20th anniversary last year, so we got our hands on an old system and showed it to teenagers who were not even alive in 1995. The results were pretty great and also makes you feel quite old. Benny Fine 20thaliveanniversary share on social
There will be four ancillary shows on the MyMusic channel, and we'll be updating an entire blog with up-to-the-minute music news. You can visit it like BuzzFeed or Pitchfork and get album reviews. It's all as part of the sitcom experience, written by the characters. Benny Fine albumancillaryblog share on social
There's a new success model, and us and some of our peers are now starting to prove that TV and very traditional content also works on the Internet, specifically on YouTube, and it can rival television audiences and television production value. 'MyMusic' is proof of that, having a successful run and now coming back for a second season. Benny Fine audiencebackcome share on social