The ideal of behaviorism is to eliminate coercion: to apply controls by changing the environment in such a way as to reinforce the kind of behavior that benefits everyone. B. F. Skinner applybehaviorbehaviorism Change image and share on social
The people who control the condition in which we live have no reason to think beyond more than the next five or 10 years. B. F. Skinner conditioncontrollive Change image and share on social
Properly used, positive reinforcement is extremely powerful. B. F. Skinner extremelypositivepowerful Change image and share on social
The consequences of an act affect the probability of its occurring again. B. F. Skinner actaffectconsequence Change image and share on social
The feeling of being interested can act as a kind of neurological signal, directing us to fruitful areas of inquiry. B. F. Skinner actareadirect Change image and share on social
Behavior used to be reinforced by great deprivation; if people weren't hungry, they wouldn't work. Now we are committed to feeding people whether they work or not. Nor is money as great a reinforcer as it once was. People no longer work for punitive reasons, yet our culture offers no new satisfactions. B. F. Skinner behaviorcommitculture share on social
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. B. F. Skinner circumstancefailuremistake Change image and share on social
When you run into something interesting, drop everything else and study it. B. F. Skinner dropinterestrun Change image and share on social
The environment will continue to deteriorate until pollution practices are abandoned. B. F. Skinner abandoncontinuedeteriorate Change image and share on social