A person who has been punished is not less inclined to behave in a given way; at best, he learns how to avoid punishment. B. F. Skinner avoidbehaveincline Change image and share on social
The way positive reinforcement is carried out is more important than the amount. B. F. Skinner amountcarryimportant Change image and share on social
Society attacks early, when the individual is helpless. B. F. Skinner attackearlyhelpless Change image and share on social
Those few people who do respond to the dire conditions of the future - journalists, environmentalists, behavioral scientists - tend not to be powerful. B. F. Skinner behavioralconditiondire Change image and share on social
Even the mundane task of washing dishes by hand is an example of the small tasks and personal activities that once filled people's daily lives with a sense of achievement. B. F. Skinner achievementactivitydaily Change image and share on social
I am opposed to the military use of animals. I am also opposed to the military use of men. B. F. Skinner animalmanmilitary Change image and share on social
The people who control the condition in which we live have no reason to think beyond more than the next five or 10 years. B. F. Skinner conditioncontrollive Change image and share on social
The feeling of being interested can act as a kind of neurological signal, directing us to fruitful areas of inquiry. B. F. Skinner actareadirect Change image and share on social