I don't really follow market research. In the end, I respond to my own instincts. Anna Wintour endfollowinstinct Change image and share on social
In the end I do respond to my own instincts. Sometimes they're successful, and obviously sometimes they're not. But you have to, I think, remain true to what you believe in. Anna Wintour endinstinctremain Change image and share on social
Part of the pleasure of editing 'Vogue,' one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it. Anna Wintour culturedefineedit share on social
It's very important to take risks. I think that research is very important, but in the end you have to work from your instinct and feeling and take those risks and be fearless. When I hear a company is being run by a team, my heart sinks, because you need to have that leader with a vision and heart that can move things forward. Anna Wintour companyendfearless share on social
I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research. Anna Wintour attentionfollowgood Change image and share on social
I want 'Vogue' to be pacy, sharp, and sexy - I'm not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She's interested in business and money. Anna Wintour businessenergeticexecutive share on social
It's very important to me that I look good when I go out publicly. I like looking at my clothes rack in the morning and deciding what to pick out. I enjoy fashion. Anna Wintour clothedecideenjoy Change image and share on social
It is important always to have really original talent. There are lots of good designers that make attractive clothes and make women look beautiful. But at the same time, one doesn't want to lose the idea that there is someone out there who can change the way you look at fashion. Anna Wintour attractivebeautifulchange share on social