Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. Andrew Mason brandbuildbusiness share on social
In music, which was my world before, you've got thousands and thousands of years of great ideas that have already been thought of. But the internet is basically 20 years old. So you can be way stupider and still have world-changing ideas. Andrew Mason basicallychangegreat share on social
When you think of couponing, you picture a mom cutting coupons out of the back of the newspaper. Andrew Mason backcouponcouponing Change image and share on social
All the trends show that email usage among the younger cohorts of Internet users is declining. Whether it will take five or 30 years for email to go extinct, I'm not sure. Andrew Mason cohortdeclineemail Change image and share on social
I think if there's any difference between me and a traditional CEO, it's that I've been unwilling to change myself or shape my personality around what's expected. Andrew Mason ceochangedifference Change image and share on social
I think the big thing about Groupon is just people had never seen anything grow quite so fast. Andrew Mason bigfastgroupon Change image and share on social
One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far. Andrew Mason attachmentchallengeclean share on social
Most of the time, the things that really change the world exist for something fundamentally selfish and then the world-changing ends up being a side-effect of that. Andrew Mason changeeffectend Change image and share on social
Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to. Andrew Mason brandculturedeeply Change image and share on social
