It's important to always mix the past with the present. I think that makes it feel more authentic and real. Aerin Lauder authenticfeelimportant Change image and share on social
When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued. Aerin Lauder applyboychoice share on social
I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick. Aerin Lauder conceptcreatecreative Change image and share on social
My inspiration for new products comes from moments in my life or what's happening around me. Aerin Lauder happeninspirationlife Change image and share on social
I like to entertain at home, to live beautifully but comfortably. Aerin Lauder beautifullycomfortablyentertain Change image and share on social
My mother taught me that it is important to be prepared for a last-minute polish. Aerin Lauder importantminutemother Change image and share on social
I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores. Aerin Lauder barneysbergdorfchild Change image and share on social
I inherited my love of gold jewellery from my grandmother. Aerin Lauder goldgrandmotherinherit Change image and share on social
I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page. Aerin Lauder easyfashionmagazine Change image and share on social
