Most people don't know what they spend in every single area, but they know they have a problem in particular areas. Aaron Patzer areapeopleproblem Change image and share on social
I know it sounds weird, but the food that I eat, it doesn't make a big difference, and it never has. So, I've saved a ton of money not buying a lot of alcohol, not going out to restaurants too much. So, I think it's part of our culture, and it's part of a social activity more than anything else. Aaron Patzer activityalcoholbig share on social
Carefully calculate the potential size of your market to make sure you can grow. Before starting Mint, I knew that there were about 20 million people who had purchased 'Quicken' or 'Microsoft Money' over the years, and 80 million people using online banking in the U.S. alone. Aaron Patzer bankcalculatecarefully share on social
Tell your idea to whomever will listen, and you'll get valuable market feedback before writing a single line of code. Aaron Patzer codefeedbackidea Change image and share on social
I actually don't invest in anything that is social, mobile, deals or ad networks simply because those are areas where there are so many players and so many other smart people in the space, I feel like I don't have a competitive advantage. So I tend to go after things that are e-commerce, like healthcare. Aaron Patzer advantageareacommerce share on social
After building most of Mint.com's prototype by myself, I talked to anyone and everyone I knew about Mint. It's counter-intuitive, because you might fear someone will steal your idea, but it's the only way to make connections, be sure you're on the right track, and provide a solution for an audience broader than yourself. Aaron Patzer audiencebroadbuild share on social
If you look on Amazon - if you do a search for personal finance, there are literally 20,000 books written on personal finance, and there's no real reason for it. I mean, personal finance is pretty simple. Aaron Patzer 000amazonbook share on social