![One lesson learned is you've got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that's where Apple has taught us all what experience excellence means in the creation of categories. One lesson learned is you've got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that's where Apple has taught us all what experience excellence means in the creation of categories.](http://img.enquoted.com/one-lesson-learned-is-you-ve-got-to-finish-the-scenario-with-excellence-you.webp)
One lesson learned is you've got to finish the scenario with excellence. You just cannot stop. You have to complete this, and I think that's where Apple has taught us all what experience excellence means in the creation of categories.
apple category complete