Reed Hastings

But as an entrepreneur you have to feel like you can jump out of an aeroplane because you're confident that you'll catch a bird flying by. It's an act of stupidity, and most entrepreneurs go splat because the bird doesn't come by, but a few times it does.

'Star Wars,' 'Doctor Who,' 'Forgotten Realms,' even 'Firefly' and 'The X-Files' have shared world novels and other media. I can't help but notice these settings have large shelf space in bookstores, so their publishers and authors are getting something right.