Companies with aspirations to be larger publishers - Kabam, Kixeye, even Zynga - are moving aggressively off the Facebook platform to mobile and the open Web. Publishers aren't convinced that the costs of being on Facebook are worth it. Mitch Lasky aggressivelyaspirationcompany share on social
There's a myth that free-to-play is cheaper than a $60 game. It's just elastic. For some users, it winds up being a lot more expensive. I would have paid $150 a year to get a better version of FIFA. Mitch Lasky cheapelasticexpensive Change image and share on social
The ambitions for Thatgamecompany are very exciting to me. Mitch Lasky ambitionexcitthatgamecompany Change image and share on social
Snapchat's ramp reminded us of another mobile app Benchmark had the good fortune to back at an early stage: Instagram. Mitch Lasky appbackbenchmark Change image and share on social
I've witnessed first hand the impact the Benchmark team has had on new ventures, and I believe their commitment to the entrepreneur and dedication to building companies of lasting value really set the firm apart. Mitch Lasky benchmarkbuildcommitment share on social
I really think the app store is kind of the killer app for Apple and for Google. Mitch Lasky appapplegoogle Change image and share on social
I started hearing Snapchat in the same context as Twitter, Instagram and Facebook. That got me curious. Mitch Lasky contextcuriousfacebook Change image and share on social
The distributor used to get 10, 12, 14 percent in most cases, but the App Store or Steam - they're taking 30 points. So clearly, they're viewing what they bring to the table in the digital environment to be more valuable than distribution. Mitch Lasky appbringcase share on social
Everyone talks about discovery, but I really believe that great content finds its audience. Mitch Lasky audiencecontentdiscovery Change image and share on social
We are at a point in the video game industry that the industry is hollowed out. It is out of touch with the zeitgeist, creating sequels and formulaic games over and over again. The energy comes from the indies. Mitch Lasky createenergyformulaic share on social
