John Quelch

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.

The price of diamonds can vary greatly depending on size, cut, color, and other factors, including whether they have a history. But because of the rarity of blue boron diamonds, they often fetch more money than gems of similar quality.