John Niven

I love Twitter, and my little corner of it is heavily weighted in favour of women, many of them writers: Caitlin Moran, India Knight, Lauren Laverne, Grace Dent, Deborah Orr, Marina Hyde, Suzanne Moore. I look at that list of names and think, 'Here comes the fun - fun that knows its way around a dictionary.'

If you put a frog in boiling water, it'll jump straight out. If you put it in cold water and gradually bring it to the boil, it'll sit right there until it dies. Scotland has been sitting in England's gradually boiling water for so long that many people are used to it.

I wound up becoming an A&R man at London Records in the 1990s, during the boom of Britpop, the last great gold rush of the music industry. I saw incredible greed and terrible behaviour. I was greedy and terribly behaved.

While it was occasionally done here or there, nobody else had a figurehead like Walt doing it. Jack Warner wasn't on TV. Walt was the boss, but he had a real public profile and he used it to his advantage. And he became a household face.

You make your first album, you make some money, and you feel like you still have to show face, like 'I still go to the projects.' I'm like, why? Your job is to inspire people from your neighborhood to get out. You grew up there. What makes you think it's so cool?