Jeffrey Zeldman

Historians and scholars have access to every issue of every newspaper and journal written during the civil rights struggle of the 1960s but can access only a comparative handful of papers covering the election of Barack Obama.

I'd like to be able to design as easily as if I was using Photoshop. I'd like to be able to create a multicolumn layout and control source order without having to do advanced mathematics or hire Eric Meyer or Dan Cederholm to figure out the CSS, because I can't.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.