Jeffrey Kluger

Scarily, football helmets, which do a fine job of protecting against scalp laceration and skull fracture, do little to prevent concussions and may even exacerbate them, since even as the brain is rattling around inside the skull, the head is rattling around inside the helmet.

We exist in this weirdly schizo culture, where sex is everywhere in the media, and yet, at the same time, you don't sit down and have a conversation about what you did in bed last night with your friends. Despite the ubiquity of sex, it's still a taboo when it comes to day-to-day conversation.

Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility.