Jack Zipes

In 1995, I founded a storytelling program for children called Neighborhood Bridges in collaboration with the Children's Theatre Company of Minneapolis, which is 15 elementary schools in the Twin Cities.

I have a daughter, Hanna, and I never read fairy tales to her. But I did tell her bedtime tales and made up many tales involving 'Gory the Goblin' and other creatures that I borrowed from the Grimms' tales and other tales I knew.

And I think that still is true of this business - which is basically research and development - that you probably spend more time in planning and training and designing for things to go wrong, and how you cope with them, than you do for things to go right.