Gary Shteyngart

Startups need to focus on building a foundation for their company culture early, and then they need to revisit it often. Every time a hire is made, a feature is launched, a Facebook status is updated, a press interview is given, a round of financing is raised, or a meeting is held, culture should be part of the decision-making process.

You don't need the iPhone: you have the most exquisite apparatus in the known universe sitting right in your head - the most complex organization of matter in the entire universe. And here are we, feeling a little depressed, feeling like we're not getting where we need to be, when really you might be exactly where you need to be.

Working with franchises can be challenging, but at the same time I really did enjoy working on 'Star Wars,' for example, and I have done a lot of 'Dungeons & Dragons' games, but I still enjoy it very much.