Annalee Newitz

You've probably heard the stories about how io9 got its name. And maybe you know that io9 co-founder Charlie Jane Anders and I were inspired by Kathy Keeton, whose groundbreaking magazine 'Omni' combined coverage of real science with science fiction. But what you probably don't know is how unlikely it was that io9 ever succeeded at all.

Throughout the '90s and early 2000s, our financial industry and governments leaned on a snake-oil mirage of wealth creation, a bubble predicated on the obvious falsehood that things could only get better.

Early in the 1990s, I flew alone in a dandelion-yellow, single-engine, 180-horsepower Piper Cherokee from Westchester County Airport in New York westward to the Rocky Mountains, landing and refuelling a good many times in middle-sized cities and towns along the way.