Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. Simon Mainwaring brandcommunicateconsistently Change image and share on social
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways. Simon Mainwaring abilitybrandcompany share on social
The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. Simon Mainwaring adamantcriticdistraction share on social
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good. Simon Mainwaring accordanceactbrand share on social
The currency of universal values make brands innately sharable. Simon Mainwaring brandcurrencyinnately Change image and share on social
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. Simon Mainwaring advertisebrandemployee Change image and share on social
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. Simon Mainwaring actcitizencustomer Change image and share on social
Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. Simon Mainwaring behaviorcorporationequal share on social
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks. Simon Mainwaring audiencebasisbusiness share on social
Brands must become architects of community. Simon Mainwaring architectbrandcommunity Change image and share on social